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品牌:COCOCIGA
行业:零食快消
项目:巧克力产品包装设计&slogan
时间:2022

Project
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项目背景

为了开拓市场,拥抱终端消费者,老牌的可可工厂仁可食品找到DCC,从现有巧克力产品中打造一款高品质巧克力,入驻线下商超货架,65%与85%可可含量的纯脂黑巧克力,苦涩与浓醇并存,品质兼具健康,主要消费群体是对“品质”有自我追求的年青人。

In order to develop the market and embrace end consumers, Renke food, an old cocoa factory, found DCC to create a high-quality chocolate from the existing chocolate products, and settled in the offline supermarket shelves. Pure fat dark chocolate with 65% and 85% cocoa content coexists with bitter and concentrated alcohol, and the quality is healthy. The main consumer group is young people who pursue “quality”.

DESIGN
SOURCE POINGT

设计源点

“品质”是我们此款产品的主打沟通方式,然而“品质”又是一个特别宽泛的概念,怎样在包装设计中凸显产品的好品质呢?我们在原材料的产地上找到了切入点。

COCOCIGA巧克力是仁可从科特迪瓦采购的高品质可可豆原材料,科特迪瓦的港口城市阿比让承运了全球近40%的可可贸易。我们提取了阿比让的港口地图,将其绘制在包装上。文字信息集中于画面中心,放大含量属性,可帮助消费者第一时间抓取到巧克力本质的关键信息。

“Quality” is the main communication method of our product, but “quality” is a particularly broad concept, how to highlight the good quality of the product in the packaging design? We have found an entry point in the place where the raw materials are produced.

Cocociga chocolate is a high-quality cocoa bean raw material purchased by Renke from Cote d’Ivoire. Abidjan, the port city of Cote d’Ivoire, carries nearly 40% of the global cocoa trade. We extracted the port map of Abidjan and plotted it on the package. The text information is concentrated in the center of the picture, and the content content content is enlarged, which can help consumers grasp the key information of the essence of chocolate in the first time.

陆地面积使用科特迪瓦的旗帜色——绿色,而河流海洋则使用巧克力色做古铜烫金的工艺,在光线的变幻下,似是液态巧克力流转于包装之上发出金属般的光泽,COCOCIGA的主理人曾笑谈整个港口都弥漫着可可的香气,我们把香气通过视觉引导的方式在包装上呈现,因为第一眼画面感比价格更易吸引消费者的注意力。

The land area uses the flag color of Cote d’Ivoire – green, while the rivers and oceans use the chocolate color as the bronzing process. Under the change of light, it seems that liquid chocolate flows on the packaging and emits a metallic luster. The director of cocociga once joked that the whole port is filled with the aroma of cocoa. We present the aroma on the packaging through visual guidance, Because the first sight of the screen is easier to attract the attention of consumers than the price.